Keyhole is a social media monitoring and campaign tracking service with a real-time, visual dashboard. It offers monitoring for Twitter, Facebook and Instagram- of hashtags, URLs and keywords. It provides insights such as demographics, location and topic clouds that can be used for identifying influencers. With Keyhole you can also analyse buzz around campaigns in real-time, and finding the most engaging content.
Keyhole is a subscription-based tool that allows you to input and measure the traction around various hashtags and a lot more. You can begin by creating a track wherein you insert the keyword, hashtag or URL which needs tracking and select the social network needed or select them all. The data is presented in a single page with a longer scroll. Within the dashboard, several different points of measurement are presented in charts and graphs.
You can even save your tracks, for future use! It provides Intel about Influencers related to your industry and newsroom intelligence as well which shows you what sort of content resonates most with your audiences. This tool is a brilliant for measuring your social impressions!
With Keyhole it makes it easy to monitor your social conversations online.
- It provides information in real-time in detail about the reach of your campaign – It shows your RT’s, replies and original posts. Shows about the sources by demographics and location, top influencers etc. Thus you can access all this information for better understanding about your brand’s reach.
- You can download all these reports of your results, so you can easily use it for future reference or share it with your colleagues for better understanding.
- They even track Twitter chats, so you can track them with the live tracker and you can suggest a particular Twitter chat as well and they will track it for you and email you once they have the results.
Keyhole evaluation new media http://www.slideshare.net/stowlson/keyhole-evaluation-new-media via @SlideShare
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