Customer PerformanceMETRIX is a software-as-a-service application designed with the marketing user in mind. Using an intuitive web-based interface, users can quickly identify actionable customer groups and refine them based on detailed customer buying characteristics. Off the shelf integrations with popular marketing automation systems allows marketers to easily export groups of customers to quickly execute campaigns.
PivotLink, a provider of retail performance management solutions delivered via Software as a Service (SaaS), announced the availability of its latest version of PivotLink Customer PerformanceMETRIX.
PivotLink said the analytic application allows marketers to improve their understanding of customers and accelerate decision-making by guiding discovery into data spanning transactional, marketing automation and other customer interaction systems.
Actionable customer insights: Quickly identify customer segments that will increase marketing and sales effectiveness.
Integration with leading marketing automation systems: Use defined customer segments to execute campaigns through marketing automation solutions such as Responsys Interact or ExactTarget.
Self-service analytics: Intuitive dashboards guide marketing and sales managers and analysts to segment based on any customer attribute without IT or analytical expertise.
Multi-level visibility: Automatically segment customers using PivotLink’s four built-in segmentation methods (Count, Equal Revenue, Recency-Frequency-Monetization score and Purchase Loyalty), then drill down into specific segments and filter on specific data attributes to create fine-grained segments.
Harness big data: Augment your customer segmentation analysis with PivotLink’s third-party data sources, including: demographics, purchasing behavior, spend profile and other consumer information.
Go mobile: Run your customer analytics on mobile tablets without special application downloads using its HTML5-based user interface.
In-depth analysis: Use customer segment definitions in PivotLink RetailMetrix™ to improve the analysis of transactional data, determine the effectiveness of marketing/sales tactics, and assess areas for refining or creating additional segmentations in Customer PerformanceMETRIX.
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